B2B SaaS taste intelligence

A reflection
of who you are.

Matching customers with the right products — the way a stylist would.

Six questions. Eight swipes. A curated collection built for you alone — not 500 filtered options.

Reserve early access See how it works
Achala Shekar · Founder & CEO · Bangalore → New York

The problem

Everyone wants personalisation.
Nobody has built it.

At our NYC pop-up, people didn't wait to see everything. Short attention spans. They moved on fast. The ones who stayed were guided by someone who knew exactly what to show them. That expert doesn't scale — until now.

The gap between buyer
and product
has never closed.

Search gives you more to look at. Algorithms show you what everyone else bought. Neither of these is personalisation. Neither of these is taste.

Fashion

Algorithms show everyone the same thing. No personalisation. No taste. The result is a homogeneous feed that serves no one well.

80% abandon without buying.
Luxury & Yachting

Platforms only filter. They don't recommend. You need to know what you want to find it — which defeats the entire purpose.

Experts bottleneck every decision.
The Cost

$18 billion lost annually to cart abandonment. Expert stylists work — they just don't scale beyond the clients who can afford them.

The gap has never been closed.
The Opportunity

Mukura encodes the expert's methodology. Not what others bought — what this person actually needs, expressed in their own aesthetic language.

Personalisation, finally at scale.

The solution

Got 2 minutes?
Personalization starts here.

Two inputs. One precise edit. mukura.ai combines what you consciously tell us with what your instincts reveal — then turns them into a recommendation that feels like it was made for you, because it was.

01
6 Questions

Who you are. What you need. Your context — lifestyle, body, occasions, wardrobe gaps. The rational layer a stylist gathers in a first consultation.

02
8 Swipes

What you instinctively respond to. No thinking required. Silhouettes, textures, moods — mukura reads your visual language before your conscious mind overrides it.

03
Your Collection

A precise handful — curated just for you. Not 500 options. A personalised edit from independent labels, assembled the way a stylist would.

↑ Conversion
Right match = faster decisions

When the recommendation fits, the purchase decision accelerates. No second-guessing.

↓ Returns
People keep what was chosen for them

Personalisation builds ownership. What feels chosen rarely goes back.

↑ Satisfaction
Loyalty follows genuine taste

Customers who feel understood return. Personalisation is the highest form of service.

The taste graph
compounds.

And makes everyone smarter.

Human curation at the core

Real products. Stylists trained at London and New York Fashion Weeks. Every image is a human taste decision — not stock photography, not synthetic data.

Every swipe is proprietary signal

Preference data from real users on real products. No competitor can buy or replicate this dataset. The moat deepens with every interaction.

We're not replacing experts. We're giving them scale.

A boutique's stylist knowledge gets encoded into the system. Their taste, their curation, made available to every customer — not just the ones who can book an appointment.

Built on FastAPI + Postgres Cloudflare R2 Embedding pipeline
A
Founder & CEO
Achala Shekar
Bangalore → New York

The origin

Why we built this

Across every one of those environments, I noticed the same thing: people don't want to browse. They want to be told. Attention spans are short, and the customers who converted were almost always the ones guided by someone who knew exactly what to show them. An expert with taste and context.

"The best customers weren't the ones who knew exactly what they wanted. They were the ones who trusted an expert to show them."

The idea crystallised at a New York pop-up — setting up for Mrja Collective, watching customers walk in, glance at a rail, and leave. Not because nothing interested them. Because nothing was speaking to them directly. There was no one saying: this one. This is the one for you.

That's what mukura.ai became. Not a filter. Not an algorithm that shows you more of what you've already seen. A genuine recommendation — built the way a stylist thinks, encoded so it scales.

First partner

Live with Mrja Collective

Our first retail partner is Mrja Collective — a clothing store that believes getting dressed should feel effortless, not exhausting. mukura.ai launched alongside their collection at a New York pop-up, and it's where the product proved itself in the real world. We're building from there.

Early access

Try it first.

We're opening access to early users from June 10th. Sign up and we'll send your invite the morning after our debut showcase on June 9th at Canvas Store, New York.

Early access opens · June 10, 2026

You're on the list. Expect a note from us on June 10th. ✦